Most Companies Have a Strategy.

Align Is The System to Finally Execute It.

   ✅ Visible numbers that drive progress
   ✅ Alignment to quarterly & annual goals
   ✅ Focused leadership meetings

    Turn strategy into consistent results!

We use the Align Scoreboard to keep track of what we said we’d do, whether we’re doing it or not, and how we’re progressing on our priorities. It’s really helped keep us all accountable to get the results. We set a plan 5 years ago to become a $50 million company by 2025, and we were at $54 million in 2023.”

Lee Watson, President & CEO – AECO Co

KEY FEATURES

OKR Management Software  Visibility

   Accountability

  Communication

Strategy

One Platform. Four Key Areas. Everyone Aligned.

VISIBILITY

When your people can see performance, they act differently. 

They respond faster, adjust sooner — and you don’t lose weeks to unnoticed problems. Data, goals, and progress are visible throughout the entire platform, so everyone has a pulse on the business, not just the CEO.

  • Move data from Excel to the easy-to-interpret Dashboards.
  • In Huddles, quickly see what needs attention and address next steps.
  • Keep the team motivated through visible progress indicators.
  • Integrations allow the team to analyze, rather than wasting time on manual updates.

Visibility changes how well the team works together, without everyone having to be in the same room.

Powered by AI Stop guessing which metrics matter.

The KPI Suggestor recommends the right measures for your business so your team tracks what actually drives results.

Visibility is a solid start. Who is accountable for driving those numbers?

ACCOUNTABILITY

Singular ownership produces action. 

With a clear assignment of responsibilities, strategic goals move from planned to done, and your leadership team spends their time advancing the business rather than chasing updates.

  • Assign a single owner to every priority, so accountability is built in from the start.
  • Cascade supporting actions down through the team so every member understands what’s expected and how their work connects to the bigger plan.
  • Share goals transparently with the entire company, or privately with specific teams.
  • See exactly where every goal stands (company, team, and individual) without asking anyone for an update.

A team that knows who owns what doesn’t need to be managed into action.

Powered by AI  The Priority Coach gives your team real-time guidance on where to focus — so the right work always gets done first.

You have the What and the Who.  Now keep them focused. 

COMMUNICATION

The best communication happens before the meeting even starts.

Your team needs to hear things in at least 3 different ways to make it stick. Eliminate blocks and generate momentum so your team walks into every meeting already knowing what matters and the actions needed to move goals forward.

  • At the Team level: Weekly or daily meeting tools set a clear agenda, reinforce accountability, and maintain focus on actions instead of task lists
  • At the Individual level: Managers set expectations and support individual goals
  • At the Leadership level: Focus on clear agendas and review KPIs that get them out of the weeds, driving the strategy forward

The team stays aligned and executes throughout the week—not just at the start.

Powered by AI The Huddle Summary captures every key decision and next step automatically — so nothing gets lost between the meeting and the actual work.

Connect key actions to your most important plans.

STRATEGY

A plan your whole team can see, own, and execute.

Start with the big picture and build down — from your One Page Strategic Plan to your 1 Year Plan to Quarterly Initiatives — so every level of the organization is connected to where the company is going and what needs to happen this quarter to get there.

  • The OPSP is the foundation that every goal, metric, and meeting connects to. Everyone sees it (not just the C-suite).
  • Break big strategic goals into milestones and tasks so that completing them is more manageable.
  • Easily keep the plan up to date as your company grows and priorities evolve.
  • If you work with a business coach, easily share progress, milestones, and data so everyone is on the same page.

When everyone follows the same roadmap, the whole team reaches the destination.

Powered by AI  The AI Advisor keeps your strategy honest — asking the right questions throughout the quarter so your team finds the answers, builds better habits, and owns the execution.

As you scale, build a culture that supports execution — and each other.

CULTURE TOOLS

Execution compounds when the culture behind it is strong.

A team that is engaged, recognized, and clear on expectations doesn’t need to be pushed. They move because the culture makes it natural — and Align gives you the tools to build that culture deliberately, at every level of the organization.

  • Measure employee happiness (eNPS) so you always know how your team is feeling before small issues become big ones.
  • Collect ongoing feedback that keeps leadership connected to what’s actually happening on the ground.
  • Keep focus strong with automated, personalized notifications that reinforce priorities without adding to your management load.
  • Recognize progress and build the habits that make accountability part of your team’s operations.

As you scale, build the culture that keeps execution running.

Imagine what your company will look like when…

Your strategy, plans, and KPIs live in one place. The daily work connects directly to your big picture goals.

The team knows exactly what to act on; they own the strategy and execute alongside you, and each quarter’s results build on the last.

You finally see the growth you’ve dreamed of become reality.

STANDOUT RESULTS

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TRUSTED SUPPORT

Empower your team to accelerate results and lead execution on their own.

From day one, your dedicated strategic onboarding manager partners with your team to get the platform configured, the habits established, and your results moving. As your team grows into the system, every resource they need to go deeper is within arm’s reach.

  • A Concierge-Level Onboarding experience designed to move you from setup to success.
  • Join Live Ask Align sessions three times a week: 30-minute open sessions to connect with other Align users, exchange best practices, and discover how other growing companies are getting more out of the platform.
  • Build skills at your own pace with an extensive Align Academy course catalog designed for every level. From first-time users to teams ready to unlock every feature, we’ve curated the right resource for you.
  • Our AI Expert is available 24/7, but we have real people to help with more complex support if needed.

Your team builds the confidence to own execution, while our team supports them every step of the way.

Align anywhere with the Align mobile app.

Quickly and easily get updates and update your team anytime and anywhere with the Align mobile app.

  • Get real-time updates in your dashboard

  • View and update your critical numbers

  • View and update company and individual goals

  • Record and read huddle updates

  • View and update tasks

  • Manage your critical action items in your top priority calendar

FREQUENTLY ASKED (FAQs)

Align is a strategic execution platform that connects a company’s annual strategy to every team member’s daily work. Leadership teams use it to set quarterly priorities with single owners, track the KPIs that actually drive results, run focused meetings that produce decisions instead of updates, and build the execution habits that compound quarter over quarter. More than 2,200 companies across 64 countries use Align to stop chasing status updates — and start watching their quarterly results reflect the strategy they actually built.

Align is built for companies between $5M and $50M who are serious about scaling. Companies where the entire team owns the strategy, not just the CEO and founder. It works best for organizations that have outgrown spreadsheets and disconnected tools — where the strategy is solid, but execution is inconsistent, ownership is unclear, and the leadership calendar is consumed by updates instead of growth activities. If your team is capable but your quarters keep ending short of the plan, Align was built for you.

Yes! And it goes beyond a standard dashboard. Align pulls your most important metrics into a single view, visible to the entire leadership team and updated in real time through integrations with your existing systems. The AI-powered KPI Suggestor recommends the right measures for your business so your team tracks what actually drives results. Every KPI has a named owner and a visible status — so when a number drifts, the right person knows before it becomes a miss, not after the monthly or quarterly review.

Align is a strategic execution system — not a task manager. A team can close every ticket in Asana and still miss every strategic priority, because task completion and strategic execution are two different things. The Align system is different because it reinforces the habits that every leader knows they should do, but finds difficult to implement without a system. By connecting each team member’s daily work directly to a company-level priority, establishing a structured meeting rhythm to move goals forward, and keeping everyone focused on the most impactful metrics, the Align system fosters a culture in which achieving exponential growth is the organizational norm.

At Align, we believe your strategic execution should match your company. Align is methodology-agnostic, so it perfectly supports EOS, Scaling Up, OKRs, or any planning framework. Where tools like Ninety are built exclusively for EOS practitioners, Align gives any leadership team the structure to set priorities, run effective meetings, track KPIs, and cascade accountability. Companies switching from Ninety or Strety typically find that Align is user-friendly and provides deeper KPI visibility, stronger dashboard capabilities, and more flexibility as they scale beyond a single methodology. We don’t just add features, we create workflows that improve your processes.

Yes. Align is built on the same foundational business habits that power Scaling Up, 4DX, EOS, and more. When you use Align, the concepts developed by Peter Drucker, Jim Collins, and others that can be challenging to install into daily practice are naturally integrated into daily routines.

Additionally, business coaches use Align to help their clients achieve consistent quarterly results. If you work with a coach, your team can connect directly to their guidance inside the platform.

Growing companies with multiple locations use Align to replicate the execution standards and culture of location one across all subsequent locations. Align gives every team member — regardless of where they work — a line of sight to their goals, the scoreboard, and the plan in a web-based platform.

A spreadsheet captures the plan. Align executes it. In a spreadsheet, a goal sits in a cell with no owner enforcement, no connection to what advances it. In Align, every goal has a named owner, a live status the whole team can see, tasks that cascade to every level, and a weekly execution rhythm that streamlines communication and keeps everyone on the same page.

Most teams that begin with Align have a paper version of their strategic plan, some KPIs in a spreadsheet, and quarterly goals in a PowerPoint.  If that’s you, onboarding is straightforward, and your dedicated strategic onboarding manager is there to help.  If you’re starting from scratch, we’ll work with you on a rollout plan that sets your company up for success.  Often, it’s not just the software that is being rolled out; it’s a much bigger change in company culture.  We are sensitive to that and use our years of experience to guide and support what works best for your company’s stage and goals. On day one, you have immediate access to the easy-to-use system and a wealth of self-guided resources. And if you work with a business coach, they can be added directly to the platform from the start.

Strategic alignment means every person in the organization can trace their daily work directly to the company’s most important priority this quarter. It means problems surface in days, not after the quarterly review. It means leadership is not the only one watching the scoreboard. Companies that achieve strong alignment, stay close to plan, retain high performers who want to work somewhere that has its act together, and scale without the communication breakdowns that slow most growing organizations down.

Align keeps the strategic plan alive between planning sessions, giving it a home the whole team visits every week. Most strategic plans lose momentum within weeks of the planning room. Align prevents that by connecting the plan to weekly execution rhythms: quarterly priorities with single owners, real-time KPIs, and meeting tools that keep every conversation anchored to what matters. Companies using Align consistently report their quarterly results reflecting the strategy they actually planned — often for the first time.

Yes. Align integrates with the systems your team already relies on — so your data flows into the platform without manual entry. That means your KPIs update automatically, your team spends time acting on the numbers instead of updating them, and your leadership scoreboard reflects what’s actually happening in the business in real time.

Align provides direct, hands-on support from our team, who understand both the platform and the challenges you face when scaling a business. You are not handed a knowledge base and left to figure it out. From initial setup through ongoing use, real support is available when you need it — with response times and personal attention that most software companies don’t offer at any price point. It is one of the most consistent reasons customers mention for why they stay with Align.

Align works at every level — from the CEO to the front line. Leadership sets the annual strategy and quarterly priorities. Those priorities cascade down through every team and individual so that a front-line employee can see exactly how their work connects to what the company is trying to accomplish this year. That connection changes how people make decisions, surface problems, and take initiative. It is what separates organizations that execute consistently from those that reset every quarter.

Align builds execution culture deliberately — with tools for employee happiness tracking (eNPS), ongoing feedback, personalized notifications, and progress recognition. Culture is what drives strategy when leadership is not in the room, and Align is built to strengthen it at every level of the organization. As the company grows, the rhythms and habits built in Align scale with it, so new team members inherit a system with clear expectations, visible priorities, and a culture that runs on more than just enthusiasm.

We do — 7 days, no credit card, no commitment. The Insights trial starts you with a One Page Strategic Plan and a live KPI Dashboard. You’ll have your strategy visible and your critical numbers tracked before the week is out.

Start your free Insights trial →

Why We Built Align

Align started with a simple conversation between two colleagues—one a coach, the other running a fast-growing business.

The strategy they designed was solid, but the follow-through was not. Metrics were in one location while action plans were in another, some digital and others on paper.

The lack of alignment dramatically slowed their progress.

They knew the issue wasn’t their plan or methodologies. The problem was the lack of a single place to keep direction, growth goals, and execution habits visible and alive every week.

So, they built one.

  • A way to track Rocks, Critical Numbers, and strategic priorities in one shared system
  • A rhythm to keep long-term goals connected to weekly actions
  • A simple way to make great coaching, strategy, and vision a part of the day-to-day culture

What started as a solution for one leadership team is now used by thousands of companies to move beyond spreadsheets and status meetings to a system that compounds growth. For leadership teams who are serious about their strategy, Align is the system to finally execute it. 

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